Our Team & Advisory Board
Heimat is built by people who combine Swiss precision, proven expertise and genuine responsibility. From research and production to international market development — together we ensure quality, trust and sustainable growth.
Meet the people behind Heimat — quality, trust and Swiss Made, brought to life by our dedicated team.
Management

Christian Hälg
Chief Executive Officer & Board of Directors
Leads Heimat with clear strategy and a strong growth mindset. Stands for robust structures, efficiency and sustainable execution.

Sam Wüst
Board of Directors
CEO of Swiss Industrial Investment AG, which operates industriepark.sg – home to one of the most advanced high-bay warehouses in Switzerland. He serves on eight boards of directors. His focus: innovation, growth, and regional strength.
Core Team: From Innovation to Implementation
Our core team for strategy, operations & growth:
From procurement and planning to brand and expansion — they turn vision into impact.

David Zerjav
Production Manager
Oversees production and quality control with the highest precision and reliability.

Eric Osmani
Backoffice & Procurement
Our back office ensures smooth operations, from procurement and material flow to customer service and administration and forms the backbone of efficient processes.

Miranda Liniger
Head of Research and
Development
Development
Develops innovative products and optimises processes — scientifically sound, practically implemented.

Natascha Gmünder
Head of Marketing
Leads Heimat’s marketing and branding with strategic creativity, building digital presence informed by experience in supplements and alternative health.

Sonja Gajic
Backoffice & Investor Relations
Ensures operational reliability and regulatory alignment, supported by her formal certification as a client advisor under Swiss FIDLEG standards. Coordinates internal administration, documentation, and cross-functional processes.
Production Team
Our skilled hands
Meticulous, dependable and committed to authentic Swiss made quality.

Urs Stacher
Deputy Production Manager

Agnese Cerasuolo
Production

Bülent Dügünyurdu
Production

Katarina Brigantova
Production

Matija Jokanovic
Production
Advisory Board
Our trusted experts for law, medicine & growth:
They ensure depth, compliance and strategic foresight for Heimat.

Daniel Haymann
Advisory Board
Leading legal expert in European cannabis and healthcare law. Advises on THC, CBD, GMP and Swissmedic approvals — a pillar of regulatory confidence.

Dr. Sebastian Marincolo
Advisory Board
Former Director of Marketing & Communications at Canopy Growth Europe. Strategic advisor and author with 20+ years of cannabis and brand expertise.

Dr. Mathias Rodenstein
Advisory Board
Senior Project Manager at PwC with over 13 years in risk management. Strengthens governance, compliance and data-driven scalability.

Heinz Wälti
Advisory Board
Pioneer of modern Swiss retail. Led Landi Switzerland to 52-fold growth. Brings practical expansion know-how and deep market insight.

Prof. Dr. med. Felix Niggli
Advisory Board
Renowned paediatric oncologist & board member of Kinderhilfe Sternschnuppe. Guides Heimat’s medical cannabis segment with scientific rigour.
Want to partner with us? Let's talk!
We collaborate with retailers, distributors, white-label clients – and forward-thinking investors – who share our values: quality, regionality, and responsibility. Whether you're looking to stock our products, build your own brand, and grow something long-term with us, let’s talk.
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