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     About Us – Team & Advisory

    Our origin. Our principles. Our promise.

     

    Our Team & Advisory Board

    Heimat is built by people who combine Swiss precision, proven expertise and genuine responsibility. From research and production to international market development — together we ensure quality, trust and sustainable growth.

    Meet the people behind Heimat — quality, trust and Swiss Made, brought to life by our dedicated team.

    Management

    Christian Hälg
    Christian Hälg
    Chief Executive Officer & Board of Directors
    Leads Heimat with clear strategy and a strong growth mindset. Stands for robust structures, efficiency and sustainable execution.
    Sam Wüst
    Sam Wüst
    Board of Directors
    CEO of Swiss Industrial Investment AG, which operates industriepark.sg – home to one of the most advanced high-bay warehouses in Switzerland. He serves on eight boards of directors. His focus: innovation, growth, and regional strength.

    Core Team: From Innovation to Implementation

    Our core team for strategy, operations & growth:
    From procurement and planning to brand and expansion — they turn vision into impact.

    David Zerjav
    David Zerjav
    Production Manager
    Oversees production and quality control with the highest precision and reliability.
    Edward Martin
    Edward Martin
    Sales Executive
    Drives Heimat’s sales with dedication and insight — building trusted partnerships and opening doors to new markets.
    Eric Osmani
    Eric Osmani
    Backoffice & Procurement
    Our back office ensures smooth operations, from procurement and material flow to customer service and administration and forms the backbone of efficient processes.
    Miranda Liniger
    Miranda Liniger
    Head of Research and
    Development
    Develops innovative products and optimises processes — scientifically sound, practically implemented.
    Natascha Gmünder
    Natascha Gmünder
    Head of Marketing
    Leads Heimat’s marketing and branding with strategic creativity, building digital presence informed by experience in supplements and alternative health.
    Reinhard Leitner
    Reinhard Leitner
    Country Manager – Heimat Austria
    Brings Heimat to Austria – and beyond. Leads the Linz office with entrepreneurial vision and drives expansion into European markets with energy and determination.
    Sonja Gajic
    Sonja Gajic
    Backoffice & Investor Relations
    Ensures operational reliability and regulatory alignment, supported by her formal certification as a client advisor under Swiss FIDLEG standards. Coordinates internal administration, documentation, and cross-functional processes.

    Production Team

    Our skilled hands
    Meticulous, dependable and committed to authentic Swiss made quality.

    Urs Stacher
    Urs Stacher
    Deputy Production Manager
    Agnese Cerasuolo
    Agnese Cerasuolo
    Production
    Bülent Dügünyurdu
    Bülent Dügünyurdu
    Production
    Katarina Brigantova
    Katarina Brigantova
    Production
    Matija Jokanovic
    Matija Jokanovic
    Production

    Advisory Board

    Our trusted experts for law, medicine & growth:
    They ensure depth, compliance and strategic foresight for Heimat.

    Daniel Haymann
    Daniel Haymann
    Advisory Board
    Leading legal expert in European cannabis and healthcare law. Advises on THC, CBD, GMP and Swissmedic approvals — a pillar of regulatory confidence.
    Dr. Sebastian Marincolo
    Dr. Sebastian Marincolo
    Advisory Board
    Former Director of Marketing & Communications at Canopy Growth Europe. Strategic advisor and author with 20+ years of cannabis and brand expertise.
    Dr. Mathias Rodenstein
    Dr. Mathias Rodenstein
    Advisory Board
    Senior Project Manager at PwC with over 13 years in risk management. Strengthens governance, compliance and data-driven scalability.
    Heinz Wälti
    Heinz Wälti
    Advisory Board
    Pioneer of modern Swiss retail. Led Landi Switzerland to 52-fold growth. Brings practical expansion know-how and deep market insight.
    Prof. Dr. med. Felix Niggli
    Prof. Dr. med. Felix Niggli
    Advisory Board
    Renowned paediatric oncologist & board member of Kinderhilfe Sternschnuppe. Guides Heimat’s medical cannabis segment with scientific rigour.

    Want to partner with us? Let's talk!

    We collaborate with retailers, distributors, white-label clients – and forward-thinking investors – who share our values: quality, regionality, and responsibility. Whether you're looking to stock our products, build your own brand, and grow something long-term with us, let’s talk.
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