Exclusive partnership with SPAR

After a phase of consolidation and focusing, Heimat is now making a powerful statement: The brand for innovative Swiss luxury products is entering into a pioneering partnership with SPAR Switzerland. The high-quality hemp and lifestyle products are now available in over 450 SPAR stores and AVIA petrol stations throughout Switzerland.
With this cooperation, SPAR brings its customers an exclusive selection of innovative products that combine tradition and modernity. For ten years now, Heimat has focused on sustainable production, top quality and natural Swiss ingredients – values that fit perfectly with SPAR’s philosophy.
SPAR customers can look forward to a wide selection of innovative Heimat.

Strong together: Heimat and SPAR

Following successful cooperations with Coop, Valora, Margot and Webstar in 2024, Heimat 2025 is continuing its growth course with SPAR. The innovative Heimat are now available in over 450 SPAR stores and AVIA petrol stations – a decisive step towards anchoring the brand even more broadly in the Swiss retail sector.
SPAR is a strong partner who shares our vision of sustainable enjoyment. In recent years, we have systematically strengthened our foundations, built strategic partnerships and expanded our network. We are continuing this success story with SPAR Switzerland. This collaboration marks another important milestone in the future of our brand,” says Christian Hälg, Managing Director at Heimat.
SPAR is also enthusiastic: “Our customers are increasingly looking for high-quality, innovative products of regional origin. With Heimat , we have a partner that meets precisely these requirements and perfectly complements our range.”

A look into the future

With this cooperation, Heimat is further consolidating and expanding its presence in the Swiss retail sector and sending out a clear signal for quality, regionality and innovation. By focusing on responsible cultivation and modern gourmet products, Heimat aims to continue to set new standards and help shape sustainable trends.
“Heimat” remains true to its roots: for partners, customers and the general public, the brand continues to stand for sustainability, innovation and quality. The brand’s current strength is proof of the commitment and success of all those who have contributed to this journey.