Heimat is built by people who combine Swiss precision with robust experience and genuine responsibility. From research and manufacturing to international market development, four disciplines from which the platform is built: Pharma, consumer goods, capital markets, regulation.
Executive management
03
Research & Development
01
Sales
03
Backoffice & finance
02
Manufacturing
07
CULTIVATION CORE TEAM+ seasonal teams
0210 – 15
Advisory Board
07
01Executive management & board of directors
Operative leadership.
The executive management is responsible for the platform, the manufacturing operation and module activation, with clear governance and an international presence.
01 · Leadership
Christian Hälg
Chief Executive Officer & board member
Leads Heimat with a clear strategy and a growth mindset. Stands for robust structures, efficiency and sustainable execution.
As a board member, Christian Hälg secures clear structures, strategic foresight and solid governance. His experience with leading Swiss corporations strengthens partner confidence and guides the company's long-term direction. As CEO, he drives the operative growth of Heimat Manufaktur AG.
CEO of Swiss Industrial Investment AG. Operates industriepark.sg, one of Switzerland's most modern high-bay warehouses. Mandates on eight boards of directors.
Brings deep entrepreneurial know-how and a firm standing in the Swiss retail and consumer goods sector. Strengthens Heimat's reach in Swiss trade and carries the ambition to scale sustainably and authentically, with market proximity and entrepreneurial drive at its core.
Managing Director of the Austrian subsidiary. Responsible for strategy, market development, distribution, partnerships and regulatory governance.
Over two decades of leadership experience in highly regulated, consumer-facing markets. Combines strategic clarity with operational execution strength, a prerequisite for an independent, profitable and regulatory-compliant market presence.
In-house cannabis production, controlled genetics and integrated cultivation extend the vertical value chain of Heimat Manufaktur AG. Two specialised leads run cultivation and operations, creating the basis for reproducible quality, efficient processes and long-term scalable production.
01 · Cultivation
Jan Schüpbach
Head of Operations & Production, Flower Production
Responsible for operational leadership of flower production: production processes, quality standards and scaling of facilities. Translates strategic goals into resilient operational execution.
02 · Cultivation
Michael Christen
Head of Cultivation, Flower Production
Responsible for cultivation, cannabis genetics, mother plants, growing, harvest planning and plant development. Ensures genetic consistency and agronomic quality throughout the cultivation cycle.
Brings deep expertise in cannabis genetics and controlled cultivation. His focus: reproducible quality, pure-strain genetics and a precise harvest calendar as the basis for pharmaceutically robust products.
03Flower production
From cultivation to processing
Flower production is led by our specialised operative core team, Jan & Michael, and reinforced along the cultivation and harvest cycle by additional manufacturing staff. During production-intensive phases, the cultivation team comprises up to 10 to 15 employees.
The operative structure covers the entire production cycle, from cultivation and plant management through harvest and processing to quality assurance and further processing.
04Research & Development
Research that becomes a product.
Scientific depth at the centre of the manufacturing operation. R&D connects formulation, process optimisation and quality standards, the foundation of every brand, every module.
01 · Research & Development
Miranda Liniger
Head of Research & Development
Develops innovative products and optimises processes on a scientific basis, implemented practically. Responsible for the manufacturing operation's R&D pipeline and translates research into market-ready formulations.
05Sales & Market Development
Distribution. Trade. Reach.
Three markets, three leads. From international key accounts to a presence in Swiss and German trade, sales opens doors and secures distribution.
Edward Martin
International Sales Executive
Drives international distribution with commitment and market knowledge. Builds resilient partnerships and opens doors to new markets.
Responsible for market presence, sales and distribution in Switzerland. Extensive leadership and sales experience from the international tobacco industry.
Udo Wanneck
Sales Representative Germany
Responsible for distribution and presence of Heimat products in Germany. Link between the brand, trade and partners.
06Backoffice · finance · administration
The administrative backbone.
Finance, HR, procurement and administration, the functions that operationally underpin growth. Precision, reliability and cross-functional coordination.
Responsible for accounting, controlling, HR/payroll and administration. Trained as a fiduciary, the financial and administrative backbone of the manufacturing operation.
Eric Osmani
Backoffice & procurement
Ensures smooth operations from procurement and material flow to customer service and administration.
Led by a Head of Production and carried by an experienced team at the facilities, careful, reliable and committed to authentic Swiss-made quality.
01 · Head of Production
David Zerjav
Head of Production & Quality
Responsible for manufacturing and quality control with the highest precision and reliability. Leads the manufacturing team and ensures consistent Swiss-made quality across all lines.
Urs Stacher
Deputy Production Manager
Deputy Head of Manufacturing: coordinates shifts, equipment availability and batch handling. Ensures compliance with process and quality requirements in day-to-day operations.
Gian Marco Paolini
Production Manager Snus
Leads snus production from recipe implementation through to filling. Responsible for process stability, batch quality and line scaling.
Agnese Cerasuolo
Manufacturing
Operates and monitors the manufacturing equipment in daily operations. Ensures consistent processing quality, clean batch management and reliable line performance.
Bülent Dügünyurdu
Manufacturing
Responsible for processing and filling steps on the line as well as material provisioning. Stands for precise manual work and reliable process adherence in daily operations.
Katarina Brigantova
Manufacturing
Works on processing, packaging and visual inspection. Ensures consistent quality of every batch and documents deviations consistently.
Matija Jokanovic
Manufacturing
Supports processing, packaging and line operations. Brings many years of experience in manual work and ensures a stable, clean production flow.
08Advisory Board
Trust. Depth. Foresight.
Our specialist experts for law, medicine, retail and capital markets. They ensure compliance, strategic foresight and regulatory grounding across the DACH region and the EU.
Advisory
Heinz Wälti
Retail Expansion & Distribution Strategy
Pioneer of modern Swiss retail. Led LANDI Schweiz as CEO for over 26 years and achieved a 52-fold increase in revenue. Brings substantial expansion know-how and deep market knowledge to the advisory board of Heimat Manufaktur AG.
Advisory
Dr. Fabienne Diekmann
Law, Cannabis, Pharma, Medical Devices (DE)
Co-owner, DIEKMANN Rechtsanwälte. Leading German legal expert in cannabis, medicinal product, food and medical device law. Supports Heimat's expansion into Germany regulatorily, strategically and with strong ties at authority level.
One of Europe's leading legal experts in cannabis, healthcare and life sciences law. Advises Heimat on THC, CBD, GMP, GDP and Swissmedic authorisations, a cornerstone of regulatory reliability for DACH and the EU.
Senior Project Manager at PwC. Over 13 years of experience in risk management for financial services. Strengthens Heimat in governance, regulatory compliance and data-driven scalability.
Over 20 years of international leadership experience at Bristol Myers Squibb, Alexion, Fresenius Kabi Biosimilars, Amgen and Gilead. Founder of Bright Light Consulting. Supports medical cannabis with pharma-grade pricing, reimbursement and launch expertise for the DACH region.
Former Director of Communications & Marketing at Canopy Growth Europe. Strategic brand advisor, bestselling author and internationally recognised expert in cannabis communications, with over 20 years of European market experience.
Renowned paediatric oncologist and foundation board member of Kinderhilfe Sternschnuppe. Supports the medical cannabis segment with scientific rigour and the highest ethical standards.